As one of the longest running sponsors and partners with Ironman, Wigwam Mills is enjoying our most exciting year ever. During 104 years of domestically manufacturing the finest socks, hats, and gloves in the world; third generation family owned Wigwam has seen much technological advancement as well as an emphasis towards maximum performance during extreme application. Read the story »

Cycling gloves are often ignored by triathletes, since few are ever going to take the time to put them on after the swim on most races shorter than 5 hours. However, for training and long races, cycling gloves can be very beneficial, as they help absorb road shock and decrease fatigue in the hands and arms, and provide the rider a better grip on the bars. Gloves are also quite protective against the sun and the occasional crash, where the hands are usually the first part of the body to hit the pavement. Read the story »

Ironman Triathlon. The evolution of lightweight, efficiency and speed. Read the story »

Michelin subjects its tires to real-world testing in competition. Racing remains the best laboratory for testing technological innovations in extreme conditions, and winning provides a powerful incentive for progress. Read the story »